Best Email Marketing Tools Every Business Should Know About

30 January 2026

If you're thinking email marketing is outdated, think again. It’s still one of the most cost-effective marketing strategies out there. Whether you’re a small business owner or manage a large enterprise, email marketing remains a powerful way to connect with your audience, generate leads, and drive conversions. But here’s the kicker — to get the most out of it, you need the right tools.

There are a ton of email marketing tools out there, and choosing the right one can feel like finding a needle in a haystack. Don’t worry; I’ve got you covered. In this article, I’m breaking down the best email marketing tools every business should know about, so you can pick the one that’s perfect for your needs.

Why Email Marketing Still Reigns Supreme

Before diving into the tools, let’s address the elephant in the room: why is email marketing still relevant in 2023?

Here’s the deal — email marketing offers a jaw-dropping ROI (return on investment). For every $1 you spend, it delivers an estimated $36 in return. Plus, with over 4 billion email users worldwide, the potential reach is massive. And unlike social media platforms (which seem to change their algorithms every other week), emails land directly in your audience’s inbox.

Simply put, email marketing is like a direct line to your customers’ attention. The only thing you need? The right tools to make it happen.

What to Look for in Email Marketing Tools

With countless tools on the market, how do you choose the right one? Here are some key factors to consider:

1. Ease of Use: Does the platform have a steep learning curve, or can you hit the ground running?
2. Features: Think automation, templates, analytics, and segmentation.
3. Scalability: Can it grow with your business?
4. Cost: What’s your budget, and does the pricing make sense for your needs?
5. Integration: Can it connect seamlessly with your existing tools and platforms?

Alright, now let’s get into the nitty-gritty.

Best Email Marketing Tools Every Business Should Know About

1. Mailchimp

When you think of email marketing, Mailchimp is probably the first name that pops into your head — and for good reason. It’s been a leader in the industry for years, and it’s incredibly beginner-friendly.

Key Features:
- Drag-and-drop email builder
- Pre-designed templates for those of us who aren’t graphic designers
- Marketing automation (great for setting up those “welcome” email sequences)
- Comprehensive analytics to track performance
- Integration with over 300 apps (think Shopify, WordPress, etc.)

Pricing:
Mailchimp offers a free plan, which is perfect for small businesses just starting out. Paid plans start at $13/month.

Best For: Beginners and small businesses.

2. Constant Contact

Constant Contact is like the reliable friend that always has your back. It’s known for its simplicity and excellent customer support. If you’re new to email marketing, you’ll appreciate how easy it is to use.

Key Features:
- Email templates that are mobile-friendly
- Robust automation tools, like autoresponders
- Social media integrations (schedule posts directly from the platform)
- A/B testing for subject lines to find what works best
- Event marketing tools

Pricing:
Plans start at $12/month, and there’s a 60-day free trial.

Best For: Small-to-midsize businesses looking for reliability and simplicity.

3. HubSpot

If you’re managing a full-blown marketing strategy, HubSpot might just become your new best friend. It’s more than just an email marketing tool — it’s an all-in-one marketing, sales, and CRM powerhouse.

Key Features:
- Personalization options to make your emails feel 1:1
- Smart workflows for automation
- Detailed analytics to understand what’s working
- CRM integration (and yes, their CRM is free!)
- A/B testing

Pricing:
HubSpot’s email marketing tools are free, but premium features require a paid plan. Pricing starts at $50/month.

Best For: Businesses that want an all-in-one marketing platform.

4. ActiveCampaign

Say hello to one of the most advanced email marketing tools out there. ActiveCampaign isn’t just about sending emails; it’s about creating meaningful connections with your audience at scale.

Key Features:
- Advanced automation workflows (think beyond simple autoresponders)
- Lead scoring to prioritize your hottest prospects
- Detailed segmentation options
- Integration with over 870 apps (yes, you read that right)
- SMS marketing

Pricing:
Plans start at $29/month. While there’s no free plan, the value you get is well worth the investment.

Best For: Businesses that prioritize automation and segmentation.

5. ConvertKit

If you’re a creator — like a blogger, YouTuber, or podcaster — ConvertKit is designed with you in mind. This tool understands that growing an audience is different when you’re building a personal brand.

Key Features:
- Simple automation workflows for nurturing your audience
- Landing pages and opt-in forms
- Tag-based segmentation
- Visual automation editor (perfect for visual learners)
- Subscriber “broadcasts” for one-off emails

Pricing:
ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $15/month.

Best For: Content creators and personal brands.

6. Sendinblue

Sendinblue is like the Swiss Army knife of email marketing tools. It’s versatile, affordable, and packed with features for businesses of all sizes.

Key Features:
- Email campaigns and transactional emails
- SMS marketing (a rare feature at this price point!)
- Marketing automation workflows
- A/B testing
- Pre-designed templates and an intuitive drag-and-drop editor

Pricing:
Sendinblue offers a free plan with up to 300 emails/day, while paid plans start at $25/month.

Best For: Businesses on a budget or those looking to combine email and SMS.

7. Drip

Drip is an ecommerce-focused email marketing tool that helps you build lasting relationships with your customers. If you’re running an online store, this one’s for you.

Key Features:
- Behavior-based email automation
- Pre-built templates designed for ecommerce
- Deep integration with ecommerce platforms like Shopify and WooCommerce
- Personalized product recommendations
- Detailed analytics

Pricing:
Drip’s pricing starts at $39/month, but it’s geared towards businesses ready to invest in their email marketing strategy.

Best For: Ecommerce businesses.

8. Moosend

Moosend may not have the same brand recognition as others on this list, but don’t let that fool you. It’s an underdog worth your attention.

Key Features:
- Easy-to-use drag-and-drop editor
- Advanced automation workflows
- Real-time analytics
- Pre-designed email templates
- Integration options with popular platforms like WordPress and Zapier

Pricing:
There’s a free plan, and paid plans start at $9/month.

Best For: Businesses on a tight budget.

Final Thoughts

There you have it — the best email marketing tools every business should know about. Whether you’re just dipping your toes into email marketing or you’re ready to go all-in, there’s a tool on this list for everyone.

Remember, the key to success isn’t just picking the fanciest tool. It’s about choosing the one that fits your business and marketing goals like a glove. Oh, and don’t be afraid to test drive a few. Most platforms offer free trials, so you can find your perfect match without spending a dime upfront.

So, what are you waiting for? Start building those email lists, crafting those campaigns, and turning subscribers into loyal customers.