Insights from Lotte Retail's CEO on Expansion Strategy

September 17, 2025 - 05:42

Samuel Sanghyun Kim, Vice Chairman and Group CEO of Lotte Retail, recently shared insights into the company's strategic vision and ambitious expansion plans in Southeast Asia. In a conversation with industry experts, Kim emphasized the importance of adapting to local markets while maintaining the core values of the Lotte brand.

Lotte Retail aims to enhance its presence in the region by tapping into the growing consumer demand and evolving shopping behaviors. Kim highlighted that understanding cultural nuances and preferences is crucial for successful market penetration. The company plans to invest in innovative retail formats and digital solutions to improve customer experiences and streamline operations.

Additionally, Kim discussed the potential for partnerships and collaborations with local businesses to strengthen Lotte's foothold in Southeast Asia. As competition intensifies in the retail sector, Lotte Retail is committed to leveraging its strengths and exploring new opportunities for growth in this dynamic market.