iPhone Duo moves the needle for Apple; continue to like the business: CIO

September 10, 2026 - 08:40

Apple's latest hardware reveal is drawing positive attention from at least one long term investor. Jason Ware, chief investment officer at Albion Financial Group, said the new iPhone Duo has moved the needle for the company and reinforced his confidence in the stock. Ware described himself as still bullish on Apple, pointing to the device lineup as evidence that the firm can keep generating consumer excitement even as the smartphone market matures.

Ware also weighed in on the leadership transition underway at the tech giant. He said he is optimistic about Apple's outlook as John Ternus prepares to take the baton from Tim Cook. The shift marks one of the most significant changes in the company's recent history, and investors are watching closely for signs that the new leadership will preserve Apple's product driven strategy while pushing into new areas.

For now, Ware's stance suggests that Wall Street sees room for the company to grow beyond its current footing. The iPhone Duo, he argued, shows Apple still knows how to sell hardware that captures attention. Whether that momentum carries into the next era of management remains the central question for shareholders.