REI to Close Experiences Division, Resulting in Significant Job Cuts

January 11, 2025 - 07:25

In a recent announcement, REI CEO Eric Artz revealed that the outdoor gear retailer will be discontinuing its Experiences division, which specialized in offering adventure classes and travel trips. This decision comes as part of a strategic move to streamline operations and focus on core business areas. The closure of the Experiences unit will lead to the layoff of 428 employees, marking a significant reduction in the workforce.

Artz emphasized that the decision was driven by the unit's inability to achieve profitability, despite its initial promise and popularity among outdoor enthusiasts. The company aims to redirect its resources towards enhancing its primary retail operations and improving customer experiences in its stores.

This development reflects broader challenges faced by businesses in the outdoor recreation sector, especially in adapting to changing consumer preferences and economic conditions. The layoffs are expected to take effect in the coming weeks, leaving many employees seeking new opportunities in a competitive job market.