Stagwell Launches SPORT BEACH Business Unit to Enhance Sports Marketing Efforts

January 13, 2026 - 00:56

NEW YORK, NY AND LAS VEGAS, NV / January 7, 2026 / Stagwell, a leading challenger network, has announced the formation of a new business unit called SPORT BEACH. This strategic initiative aims to elevate the company's capabilities in sports marketing, tapping into the growing demand for innovative and engaging sports-related content.

The creation of SPORT BEACH comes at a time when the sports marketing landscape is rapidly evolving. With an increasing number of brands seeking to connect with sports audiences, Stagwell is positioning itself to deliver cutting-edge solutions that resonate with fans and enhance brand visibility. The new unit will focus on leveraging data-driven insights and creative strategies to maximize engagement across various platforms.

Stagwell's commitment to advancing sports marketing is evident in its investment in talent and technology. By assembling a team of industry experts, SPORT BEACH is set to redefine how brands interact with sports enthusiasts, ensuring that they remain at the forefront of this dynamic market. The launch of this business unit underscores Stagwell's dedication to innovation and excellence in the realm of sports marketing.