GM doesn't get enough credit for strength in its pickup business, says Jim Cramer

July 23, 2026 - 03:24

"Mad Money" host Jim Cramer argued on Wednesday that General Motors does not receive sufficient recognition for the strength of its pickup truck business. His comments followed the automaker's latest earnings report, which he said highlighted a core advantage that investors often overlook.

Cramer pointed to GM's strong performance in the full-size truck segment, particularly the Chevrolet Silverado and GMC Sierra lines. He noted that these vehicles generate substantial profit margins and consistent demand, even as the broader auto industry faces headwinds from rising interest rates and shifting consumer preferences. According to Cramer, Wall Street tends to focus on GM's challenges in electric vehicle development or its international operations, while ignoring the reliable cash flow from its traditional truck lineup.

The analyst emphasized that GM's pricing power in this market is a key differentiator. Unlike many competitors, the company can maintain high average transaction prices without resorting to heavy discounts. This discipline, Cramer argued, provides a buffer against economic downturns and gives management room to invest in future technologies.

Cramer also addressed concerns about GM's EV strategy, suggesting that while the transition is slower than some hoped, the company's truck profits buy it time to refine its electric offerings. He concluded that investors who dismiss GM as a legacy automaker are missing the durable value of its pickup franchise, which remains a formidable competitive moat.