May 27, 2025 - 00:56
In the face of rising tariffs, many small businesses are grappling with the decision to either raise prices or absorb the increased costs. While the majority of companies anticipate passing on these expenses to their customers, a notable number are opting for a different strategy. To keep prices steady, they are implementing cutbacks and making significant operational changes.
These businesses are exploring various avenues to mitigate the financial impact of tariffs. Some are reducing inventory levels, while others are re-evaluating supplier contracts to seek more favorable terms. Additionally, many are looking into streamlining their operations to enhance efficiency and lower costs.
The reluctance to increase prices stems from a fear of losing customers in an already competitive market. Business owners express concern that raising prices could drive loyal clients away, particularly as consumers are becoming more price-sensitive. As they navigate these challenging economic waters, small businesses are determined to find creative solutions to maintain their customer base while managing the financial strain of tariffs.
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Former Coast Guard Captain to Lead CNU’s Business SchoolIn a significant development for the Christopher Newport University community, Dr. Anna Hickey has been appointed as the new dean of the Luter School of Business. Dr. Hickey, who previously served...
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