Father & son hooked on the family business

June 20, 2026 - 12:16

For the father-son team behind Dakota Angler, the family business is more than just a shop. It is a shared passion that has hooked them for years. As Father's Day approaches, the duo is busy helping other families prepare for their own fishing adventures on the water.

The pair, who have worked side by side for decades, know that a successful trip starts with the right gear and a little local knowledge. They spend their days tying flies, spooling reels, and offering advice to customers who range from first-time anglers to seasoned pros. For them, the best part of the job is seeing a father and child walk out the door with a new rod, ready to make memories.

"It is not just about selling tackle," the son said. "It is about passing down the tradition. We see a lot of dads bringing in their kids, and it reminds us of when I was young."

This year, the shop has seen a surge in families booking guided trips for the holiday weekend. The team is stocking up on live bait and popular lures, while also suggesting quiet spots on the river where beginners can cast without pressure. Whether it is a morning on a lake or an afternoon on a stream, the goal is simple: get families outside, away from screens, and into the rhythm of the reel.

For the father, the work never feels like a job. "Every day I get to do what I love with my son," he said. "That is the real catch."