Small business with a big footprint: Willow Hill Soap Company honored for growth, jobs and giving back

September 19, 2026 - 04:31

The husband-and-wife duo behind Willow Hill Soap Company, Ben and Alison McDowell, have seen their business grow from a home basement to two storefronts in Canton and Hendersonville. What started as a small operation has turned into a regional brand known for handmade soaps, skincare products, and a steady commitment to local causes.

The company was recently honored for its growth, job creation, and charitable giving. The award highlights how a small business can leave a large footprint without losing its roots. The McDowells credit their success to loyal customers, a focus on quality ingredients, and a willingness to adapt as demand increased.

Willow Hill now employs a team of local workers and supports several community programs through donations and partnerships. The owners say giving back was part of the plan from the beginning, even when the business was operating out of their basement.

Looking ahead, the couple plans to expand product lines and possibly add another location. For now, they remain focused on balancing growth with the personal touch that made their soap company a favorite in western North Carolina.