The Academy Gets Back Into the Content Business, Led by a Familiar Face

February 5, 2026 - 18:42

The Academy of Motion Picture Arts and Sciences is making a significant move back into original content creation with the launch of Academy Studios. This new, in-house production division will be responsible for developing and producing the organization's digital projects and initiatives, signaling a renewed focus on directly shaping its narrative and expanding its reach.

Leading this venture is Jennifer Davidson, a seasoned executive whose role has been expanded to Chief Marketing, Communications, and Content Officer. Davidson, a familiar leader within the Academy, will oversee the studio's operations, blending content creation with the institution's broader strategic communications and marketing goals.

The establishment of Academy Studios represents a strategic pivot. It allows the Academy greater creative control over its digital footprint, which includes its Oscars.org website, social media channels, and potential documentary or educational series. This initiative aims to deepen engagement with global audiences year-round, moving beyond the spotlight of the annual awards ceremony.

By producing its own content, the Academy seeks to curate and share its vast archives, highlight member stories, and explore the art and science of filmmaking on its own terms. This move underscores a modern approach for the nearly century-old institution as it cultivates a more direct and dynamic connection with film enthusiasts worldwide.